Introducing Our New Look: The Evolution of Howardco
As we step into 2026, we’re excited to officially share a new chapter in the Howardco journey — the launch of our refreshed brand identity.
A Brand That Reflects Who We Are
At the heart of our rebrand is a new logo that brings together the initials H, C, and O through the thoughtful use of positive and negative space. At its centre, a smiling figure emerges — a simple yet powerful symbol of a happy, thriving individual.
This human element reflects our purpose: business and people thriving together.
With its clean form, warm energy and modern confidence, the new logo represents connection, optimism and growth — qualities that sit at the core of everything we do at Howardco.
You may have already noticed that things look a little different around here. Our new logo, colours and visual language mark an important moment of growth for Howardco, reflecting who we are today and where we’re heading next.
One of the most exciting parts of our rebrand has been the transformation of our website.
Alongside a refreshed look and feel, we’ve focused on creating a better experience for our clients and community. Our new website offers clearer information about our services, practical free HR resources, and easier ways to connect with our team. It’s designed to be a central hub for insights, guidance and support — whether you’re navigating growth, change or opportunity.
We invite you to explore the new site and discover what’s new.
The Evolution of Howardco
Since our founding in 2010, Howardco has grown from a one-person consultancy into a trusted HR business partner, supporting organisations across recruitment, coaching, training and strategic HR solutions.
As our business has evolved, so too have our goals, our capabilities and the way we support our clients. We’ve expanded our services, deepened our expertise and strengthened the partnerships we build — all while staying true to our core values of relationships, contribution and growth.
This evolution is what led us to refresh our brand.
We wanted our external identity to truly reflect who we are today: a confident, contemporary, people-centred business with a clear focus on helping organisations and individuals thrive. Our new brand aligns our purpose, values and direction with the experience we deliver every day.
It marks an exciting new chapter in the Howardco story — one that celebrates progress, partnership and the shared success that happens when people and business move forward together.
A Message from Our Founder
“When I started Howardco in 2010, it was built on a simple belief: that when people feel supported, valued and empowered, businesses are stronger for it.
Over the years, Howardco has grown in ways I couldn’t have imagined — shaped by the incredible clients we work with, the challenges we’ve navigated together, and a deep commitment to helping people and organisations thrive.
This refreshed brand represents that journey. It reflects who we are today, the clarity we’ve gained along the way, and the future we’re excited to continue building — together.”
This timeline highlights the key milestones in Howardco's journey and I’m very proud to show you how far we've come.
Looking Ahead
As we celebrate 15 years of Howardco, we want to acknowledge the incredible clients, partners and community who have been part of our journey. Your trust and collaboration have shaped who we are today, and we’re deeply grateful for the opportunity to be your HR partner.
Our refreshed brand reflects optimism, confidence and what’s possible when people and business thrive together. We’re excited for what’s ahead — and we look forward to continuing the journey with you.
